职位描述:
Vayyar’s sensors create 4D images based on advanced RF technology. Our devices, either stand-alone or integrated, are opening new capabilities, in a wide range of markets including automotive, smart home, medical, homeland security, retail, senior care and more. Vayyar home, our product for senior care, displays and evaluates everything that happens in the home, a care home facility, or a nursing home. Vayyar home immediately and automatically notifies emergency responders in the event of a fall and tracks the senior’s activities. As we are increasing our activities and expanding to new markets, Vayyar is looking for an experienced copywriter for a full position located in Shanghai or Suzhou office. Reporting to the Senior China marketing manager and working directly with the global team, the role requires a dedicated and passionate candidate to join our rapidly growing team. You will contribute to Vayyar’s China content (both short and long-form) strategy from concept to publishing.
岗位职责:
1. Collaborate with product marketing, business development, sales, and customer success teams to brainstorm and develop creative content and copy strategies to achieve marketing and brand goals
2. Research and write blogs leveraging insights from internal stakeholders
3. Write engaging and effective webinars, brochures, sales decks, landing pages, web pages, emails, social media messages, video scripts, advertising, and microcopy to support global and regional campaigns that drive conversions
4. Ability to tailor English content for China market
5. Work closely with designers to create amazing creative concepts that are consistent across all channels
6. Collaborate with marketers to develop segmented content and messaging strategies
7. Work with internal stakeholders to edit existing materials (collateral, presentations, user guides, etc.)
8. Assist in Search Engine Optimization and keyword implementation
职位要求:
1. Great Chinese business writing skills – a must
2. Excellent verbal and written communication skills in English
3. 5+ years experience as a content writer or copywriter
4. Solid knowledge of SEO best practices and content optimization techniques
5. Familiar with WeChat content management platform
6. Ability to grasp the complex technical subject matter
7. Highly organized and deadline-driven
8. Strong communication and collaboration skills and ability to take feedback
9. Excellent research and presentation skills
10. A comprehensive online portfolio of a range of copywriting projects and campaigns
11. Able to handle multiple concurrent projects across different verticals
12. Quick and long-term learner